Who is Andrew Charon?

Andrew Charon is a Minneapolis digital consultant working across strategy, SEO, content, development, and AI. He is the founder of Double Atari, plays guitar in The Dirtpops, and shoots photography.

What does Double Atari do?

Double Atari is Andrew's Minneapolis consultancy. It builds, grows, and measures websites for growing brands and the agencies that serve them, and doubles as an ongoing experiment in website authority, content, technical SEO, and how AI tools like Perplexity and WPVibe fit into modern web work.

Where has Andrew worked?

Andrew has held internal, agency, and consulting roles across his career, including Medtronic, Colle+McVoy, General Mills, and JT Mega. He now runs Double Atari.

[ 001 / Andrew Charon ] ● Minneapolis, MN ● Digital consultant

Signal in the static.

A Minneapolis digital consultant working across strategy, creative, development, and AI. The kind of generalist who is more useful the messier the problem gets.

See the work Start a conversation

Digital strategy✦ SEO✦ Content✦ WordPress✦ Sitecore✦ Webflow✦ Schema✦ GA4✦ Search Console✦ SEMrush✦ Perplexity✦ WP Vibe✦ Digital strategy✦ SEO✦ Content✦ WordPress✦ Sitecore✦ Webflow✦ Schema✦ GA4✦ Search Console✦ SEMrush✦ Perplexity✦ WP Vibe✦

◢ 01 Currently

Double Atari.

A small studio I founded in 2021. Build / Grow / Measure. Also a live experiment in website authority, content, technical optimization, and how AI actually fits into the work.

01

Build

CMS, structure, performance. WordPress, Sitecore, Webflow, Squarespace, whichever tool fits. Lately experimenting with WordPress vibe coding via WPVibe.
02

Grow

SEO, content strategy, information architecture. Visibility that comes from good structure, plus ongoing tests with Perplexity and AI content workflows.
03

Measure

GA4, Search Console, SEMrush, Looker Studio. Wiring them together so the story you get is actually about the site, not the tool.

Visit double-atari.com

◢ 01.1 The road here

A career in building the web.

Now

Founder

Double Atari

Digital consulting for growing brands and the agencies that serve them. Audits, builds, migrations, and ongoing program support.
Prior

CMS lead

General Mills

Led content and dev teams across U.S. and international brand sites on WordPress and Sitecore. Piloted AR for Lucky Charms and Wheaties. Built the internal video capability behind “Hands and Pans.”
Prior

Web developer

Colle+McVoy

Microsites, games, and brand sites for Caribou Coffee, Aveda, Google, Taubman Malls, Case IH, the Minnesota State Lottery, and Nestle Purina.
Prior

Sr. Web / SEO

JT Mega

Food service B2B: Schwan’s, Hormel International, Leroux, Gerard’s, Del Monte Food Services. Deep WordPress and Drupal work.
Prior

Multimedia dev

Medtronic

Kiosk content, video editing, and training material for the medical device teams. Where I first learned to work between creative and engineering.

◢ 01.2 Selected clients

General Mills
Pillsbury
Cheerios
Lucky Charms
Wheaties
Nature Valley
Yoplait
Betty Crocker
Hormel
Schwan’s
Leroux
Caribou
Colle+McVoy
JT Mega
Medtronic
Aesthetic App.
Kiehl’s
3M
Cargill
NatureWorks
Mitsubishi
Clockwork
Dunn Bros.
Project Success

[ Andrew Charon · Minneapolis, MN ]

◢ 02 About

Finds signal in the static.

A master of making something out of nothing. Shoots photography and has a deep appreciation for Pink Floyd. The kind of guy who finds signal in the static.

Working on the web has convinced me the best sites happen when strategy, design, development, and now AI all sit in the same room and actually hear each other. I try to be the person who can translate between them. Lately, that means running a lot of small experiments to see where the interesting seams are.

I play guitar in The Dirtpops, record solo songs under Basement Sketches, keep a darkroom brain in a digital job, and live in Minneapolis with my wife, two kids, four cats, and four chickens.